Graphic designers create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, etc. Graphic Designers design (or create) graphics to meet specific commercial or promotional needs, such as packaging, displays, logos, or imagery for print and digital uses including banner ads, social media posts, website graphics, magazine advertorials, etc. They will use a variety of mediums to achieve artistic or decorative effects and often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text work together in a specific layout. They will collaborate closely with Copywriters. They can transform statistical data into visual graphics and diagrams, often creating info-graphics, which can make complex ideas more accessible.
Those individuals or organisations within the larger target market who have been identified as the intended recipients of your design's message.
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Adobe Inc., originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California
Create and design various materials for print and digital collateral
Ensure projects are completed with high quality and on schedule
Establish creative direction for the company as well as brand guidelines
Prioritize and manage multiple projects within design specifications and budget restrictions
Perform retouching and manipulation of images
Work with a wide range of media and use graphic design software