Graphic designers create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, etc. Graphic Designers design (or create) graphics to meet specific commercial or promotional needs, such as packaging, displays, logos, or imagery for print and digital uses including banner ads, social media posts, website graphics, magazine advertorials, etc. They will use a variety of mediums to achieve artistic or decorative effects and often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text work together in a specific layout. They will collaborate closely with Copywriters. They can transform statistical data into visual graphics and diagrams, often creating info-graphics, which can make complex ideas more accessible.